What's in this food? Why?
Ingredients: Chicken meal, brown rice, chicken fat, ground grain sorghum, dried plain beet pulp, oat groats, menhaden fish meal, , egg product, brewers dried yeast, natural flavor, whole ground flaxseed, lecithin, canola oil, chicken cartilage, potassium chloride, salt, carrots, celery, beets, parsley, lettuce, watercress, spinach, dl-methionine, lactobacillus, acidophilus fermentation product dedydrated, cranberry, l-lysine, yucca schidigera extract, fructooligosaccharide (FOS), glucosamine HCL, calcium carbonate, citamin E supplement, mineral oil, ascorbic acid, niacin supplement, organic dried kelp, d-calcium pantothenate, riboflavin supplement, biotin, vitamin B12 supplement, thiamin mononitrate, vitamin a acetate, pyridoxine hydrochloride, citric acid, vitamin D3 supplement, folic acid, iron sulfate, zinc sulfate, zinc proteinate, iron proteinate, copper sulfate, zinc oxide, manganese sulfate, manganese proteinate, copper proteinate, manganous oxide, selenium, calcium iodate.

Guaranteed Analysis 28% 17%

The first ingredient in our dog food is chicken meal. When "Chicken" is listed as a first ingredient, it contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, the "Chicken" would probably account for a smaller part of the total content of the finished product.

With the first ingredient as a chicken meal, chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.

The second ingredient is brown rice, which is a complex carbohydrate that is easily digested.

The third ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

The forth ingredient is ground grain sorghum.

Sorghum (milo) is a starch that is gluten-free and boasts a smoother blood sugar behavior than other grains; sorghum is considered an acceptable non-meat ingredient.

The fifth ingredient is dried plain beet pulp which is an excellent source of fiber for intestinal health and blood sugar levels.

The sixth ingredient is oat groats, a whole grain, minimally processed form of oats. With the exception of their caloric content and the fact they’re also gluten free, oat groats are considered a good nutritional value.

The seventh ingredient includes menhaden fish meal, another protein-rich meat concentrate.

Menhaden are small ocean fish related to herring. They’re rich in protein and omega-3 fatty acids. What’s more, in their mid-depth habitat, menhaden are not exposed to mercury contamination as can be typical with deep water species.

Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.1

The eighth ingredient is egg product which is a dehydrated form of shell-free eggs. Eggs are easy to digest and have an exceptionally high biological value of 100% . They are an excellent source of protein.

The ninth ingredient is brewers dried yeast. Although it’s a by-product of the beer making process, this ingredient is rich in minerals and other healthy nutrients. It also helps to repel fleas and supports the immune system.

The tenth ingredient is natural flavor

The eleventh ingredient is whole ground flaxseed which is one of the best plant sources of rich omega 3 fatty acids and rich in soluble fiber.

The twelfth ingredient is lecithin which is used to improve a dog's skin and coat.

The thirteenth ingredient is canola oil for its favorable omega 3 content.

The fourteenth ingredient is chicken cartilage which is a source of both glucosamine and chondroitin sulfate — natural substances to support joint health.

The remaining ingredients all play an important role in rich nutrients and vitamins, antibiotics and probiotics for healthy easy digestion..

Potassium Chloride - Source of Potassium. The higher the dietary protein the higher the requirement for Potassium (K). K helps maintain blood pressure, contract muscles and nerve transmissions.

Salt (also known as sodium chloride). Sodium is a necessary mineral for all animals — including humans.

Carrots are rich in beta-carotene, minerals and dietary fiber.

Celery contributes a notable amount of dietary fiber as well as other healthy nutrients.

Beets are a unique source of phytonutrients called betalains. Betanin and vulgaxanthin are the two best-studied betalains from beets, and both have been shown to provide antioxidant, anti-inflammatory, and detoxification support. Beets also provide fiber and help to maintain healthy stools.

Parsley is a natural breath freshener or used to soothe the stomach, it is also an antioxidants full of vitamins. It also contains lycopene and carotenes.

Lettuce rich in vitamins and minerals.

Watercress is loaded with vitamins and minerals. It is high in Vitamins C, A, B-1, B-2, B-6, and K, as well as the minerals Manganese, Phosphorous, Potassium, and Calcium. Watercress is reported to have many health benefits including as a digestive aid, as an appetite stimulant, and possibly to help reduce the risk of some forms of cancer (e.g. colon, gastric). Watercress contains quercetin a plant flavonol with anti-inflammatory benefits.

Spinach contains vitamin A, vitamin C, vitamin B, vitamin K, beta-carotene and plant crude fiber, which can promote gastrointestinal peristalsis and improve defecation. Vitamin C and vitamin K can promote healthy bones for dogs.

DL-Methionine is used to acidify urine in both dogs and cats.

Lactobacillus Acidophilus Fermentation Product Dehydrated is a probiotic is the general term applied to a group of live bacteria that are normally found in the gastrointestinal tract of healthy dogs and are thought to have a beneficial effect on GI health. The two main beneficial bacteria for dogs are Lactobacillus acidophilus and Enterococcus faecium (previously known as Streptococcus faecium). These beneficial bacteria can out-compete some of the bad bacteria such as Escherichia coli (E. coli) and prevent them from colonizing in the GI tract. In addition, L. Acidophilus and E. Faecium produce lactic acid. Lactic acid, in turn, stimulates the development of L. Acidophilus and E. Faecium and increases acidity in the large intestine, which is unfavourable for some pathogenic bacteria and good for increased enzyme activity.

Probiotics are useful in improving digestion and are reputed to help improve immune function.

Cranberries are rich in vitamins including A, B1, B2, C, and many nutrients. They are full of minerals and antioxidants. Cranberries are an excellent supplement to your dog’s diet for the promotion of urinary tract health.

L-Lysine is a necessary building block for all protein in the dog's body. It is an essential amino acid which means that it cannot be made by the dog and so must be eaten. Lysine is present in a wide range of foods, particularly meats, and so is present in all dog foods.

Yucca Schidigera Extract is known to be effective for hip dysplasia, arthritis, bone/joint problems and inflammation. Known to reduce pain and increase mobility by production of the body’s own natural steroids. Known as a natural detoxifier for the liver.

Fructooligosaccharides( FOS), is a prebiotic. It’s found in a variety of foods, like bananas, barley, garlic, honey, rye, and wheat. FOS, is a fiber that is broken down—or fermented–in the intestine by the good bacteria that live there. It also improves absorption of dietary calcium, iron, and other important minerals.

Glucosamine HCL, helps rehabilitate damaged cartilage, supports joint function and helps reduce inflammation.

Calcium Carbonate, is a mineral that provides many health benefits including the building and maintaining of bones and teeth. Calcium also helps to maintain a regular heartbeat, muscular growth, and normal blood clotting.

Vitamin E Supplement is a potent antioxidant that helps to improve circulation and cardiac output.

Mineral Oil, used as a stool softener support.

Ascorbic Acid, a form of vitamin C has many benefits including collagen synthesis, immune system support, and help mitigate joint and muscular-skeletal disorders.

Niacin Supplement helps with skin and coat health (due to its involvement in fatty acid synthesis). It is needed for the body to break down sugars and fats into energy. Niacin is essential for a healthy nervous system and skin. It helps with the metabolism of carbohydrates, proteins and fats. Niacin also supports a healthy gastrointestinal system.

Organic Dried Kelp, is a good source of essential vitamins and minerals (including iodine). It is a good antioxidant and has been known to be beneficial in helping to protect against cancer.

The remaining ingredients are chelated minerals and vitamins for proper bone and growth development and antioxidants for excellent health.